Show up in ChatGPT, Claude, Perplexity and Gemini when people search your industry

AI search optimisation, also called GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation), is the digital marketing discipline that lets a brand be recommended when users ask generative engines such as ChatGPT, Claude, Perplexity, Gemini, Grok or DeepSeek. AD700 Management is the first agency physically based in Andorra specialising in GEO.

SEO ranks your website in Google's blue links. GEO places your brand inside the answers generated by ChatGPT, Claude, Perplexity and Gemini. They are complementary: 80% of well-executed SEO also benefits GEO, but GEO requires additional layers (llms.txt, citable content, entity SEO, advanced schema and authority on the external sources LLMs read).

AI engines cite businesses that meet technical requirements: a configured llms.txt, AI bots allowed in robots.txt, enriched schema.org, content structured in question-and-answer format and a presence on external sources (Wikipedia, Wikidata, LinkedIn, verified media, industry directories). Without this infrastructure, a business is invisible to LLMs.

First results show within 30–60 days of a full technical implementation. A Visibility Score above 40% on the main engines is typically reached in 60–90 days with an active GEO content strategy. Brands that already had solid SEO usually see results faster.

AD700 Management offers three monthly GEO plans: GEO Starter (297€/month), GEO Growth (597€/month) and GEO Premium (997€/month). All include a free, no-obligation initial audit. 20% annual discount when paying 12 months upfront.

AD700 Management positions and monitors your presence across the 8 main generative engines: ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Gemini (Google), Grok (xAI), DeepSeek, Google AI Overview and Google AI Mode. Coverage by plan: Starter on 3, Growth on 6 and Premium on all 8.

llms.txt is a text file at the root of the domain (the same place as robots.txt) containing structured information about the brand aimed at language models. It is to LLMs what sitemap.xml is to Google. Without llms.txt, models have to guess who your business is. With a well-optimised one, you hand ChatGPT, Claude and Perplexity exactly the information you want them to repeat.

AD700 uses Promptmonitor and in-house tools to measure the Visibility Score (0-100%) on each AI engine. The monthly report shows how many answers your brand appears in, in what position, with what sentiment (positive, neutral, negative), which competitors rank above you and which sources LLMs cite.

Yes. The AI Search Optimisation service is 100% remote and AD700 Management works with companies in Spain, France, Mexico, Argentina, Colombia and international Spanish-speaking markets. Our physical base in Escaldes-Engordany, Andorra, is a tax and operational advantage, not a geographical limitation.

The Visibility Score is a metric from 0% to 100% showing how often your brand is cited in AI engine answers to a set of prompts representative of your sector. It is calculated as the percentage of answers in which your brand is mentioned, weighted by position and sentiment. A brand with a Visibility Score of 80% appears in 4 out of every 5 relevant answers.

No. SEO and GEO are complementary. Google remains the number one search engine and SEO drives most organic traffic. GEO adds an essential new layer because more than 1 billion people already use generative engines. The best approach is to run SEO and GEO in parallel — there is a discount for clients who combine both.

Sebastián Díaz is the CEO and Head of GEO/AI Optimisation at AD700 Management, an agency based in Escaldes-Engordany (Andorra). He has more than 10 years in digital marketing and has pioneered GEO for Andorran and Latin American businesses. He is part of the Asteam Business ecosystem.