Strategy & growth

60 agents, 3 offices, 135,000 associates. Invisible on Google across all 3 islands.

Private document · Prepared exclusively for RED Real Estate

RED is a member of Leading Real Estate Companies of the World, has offices in Palma, Santanyí and Ciutadella, and 60+ agents. Yet when someone searches for “real estate agency Mallorca”, “buy house Menorca” or “luxury real estate Formentera”... RED does not appear.

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3 islands, 0 organic visibility

You only appear when someone searches for your brand. For all generic searches, which account for 95% of the volume, you are invisible.

Own brand

“RED Real Estate Mallorca”

Mallorca

“real estate agency Mallorca” “buy house Mallorca”

Mallorca Luxury

“luxury real estate Mallorca” “luxury villa Mallorca”

Menorca

“real estate agency Menorca” “buy house Menorca”

Formentera

“real estate agency Formentera” “property Formentera”

International (EN)

“buy property Mallorca” “real estate Balearic Islands”

We start where the impact is most immediate

Mallorca is your main market. And it is where SEO competition is fiercest: Engel & Völkers, Porta Mallorquina, Sotheby's and BHHS are already ranking.

Why does Engel & Völkers beat you on Google?

Engel & Völkers

A landing page for each area: Palma, Sóller, Pollensa, Andratx...
SEO content: buying guides, market reports, lifestyle
Multilingual website: ES, EN, DE, FR
Active blog with optimised articles
Schema markup on every property

RED (today)

The good news: RED is a member of Leading RE (135,000 agents in 70+ countries), a wider network than Engel & Völkers'. You have 60+ specialised agents and strategic offices. You have the structure; all that is missing is digital visibility. You have the structure; all that is missing is digital visibility Warning: Porta Mallorquina has 9 offices and 2,000+ properties indexed on Google. Every week that passes without SEO, the gap between Porta Mallorquina and RED widens. real estate agency Mallorca

A generic landing page per island, with no specific areas
Zero SEO content: no guides, no articles
Only ES and EN: no German or French
Website built on Webflow: technical SEO limitations
No Schema or structured data on properties

90-Day Roadmap: Mallorca to the TOP 5

A concrete, measurable plan with deliverables every 2 weeks. We start with Mallorca.

Technical audit of redpremium.es

Analysis of Webflow (SEO limitations), speed, indexing, URL architecture, sitemap and Core Web Vitals. We assess whether Webflow allows the necessary optimisations or whether a migration is needed.

SEO architecture by area

Dedicated landing pages for each area of Mallorca: Palma, Son Vida, Andratx, Sóller, Pollensa, Santanyí, Santa Ponsa. Each with its own title, meta, H1-H6, RealEstateListing Schema and unique content about the area. Area landing pages Schema Premium areas

Strategic multilingual content

4-6 articles in ES + EN: “guide to buying property in Mallorca”, “best areas to invest in the Balearic Islands”, “purchase costs for foreign buyers”. Each article with CTAs leading to the properties. SEO blog ES + EN Buying guides

Local SEO + GEO (AI)

Google Business Profile for the 3 offices (Palma, Santanyí, Ciutadella). NAP consistency, reviews, photos. Optimisation for Google AI Overview, ChatGPT and Perplexity. 3 offices GBP GEO / AI Reviews Deliverables every 2 weeks. Reports covering what has been implemented, current rankings and next steps. Everything from Google Search Console and real data.

Shall we look at your case?

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If it works in Mallorca, imagine it across all 3 islands

We start with Mallorca. Once the results are proven, the same methodology is applied to Menorca and Formentera.

Phase 1: Mallorca

Main market · 90 days

Phase 2: Menorca

Ciutadella + the whole island

Phase 3: Formentera

Exclusive market

Phase 4: International

DE + FR + key markets

Phase 5: Commercial

Retail units, warehouses, investment

Phase 6: New builds

Developments + land Each phase is activated when the previous one proves its results. No long-term commitments.

We are not competition for your team: we are its technical reinforcement

We know that RED has a team of 60+ agents and an active marketing department (Instagram, TikTok, Facebook). We do not intend to replace anything you already do well.

Our role: to bring the technical SEO specialisation that complements your work.

If you do not see measurable improvements, we have done something wrong.

Verifiable rankings on Google Increase in organic traffic Everything documented with Search Console