Digital advertising

Boost your sales with Google Shopping

Maximise the visibility of your products and increase conversions with campaigns optimised by digital marketing experts.

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Professional Google Shopping Services

Complete solutions to maximise the performance of your product campaigns

Google Merchant Center Setup

We set up and optimise your Google Merchant Center account to make sure your products meet all of Google's requirements and policies.

Domain verification
Tax settings
Error resolution

Product Feed Optimisation

We create and optimise your product feed with titles, descriptions, images and attributes that maximise visibility and conversions.

Optimised titles
High-quality images
Custom attributes

Shopping Campaign Management

We build and manage standard Shopping and Performance Max campaigns to maximise ROI and increase sales in your online store.

Optimised structure
Bidding strategies
Continuous optimisation

Advanced Bidding Strategies

We implement custom bidding strategies based on product, category and seasonal performance to get the most from your budget.

ROAS bidding
Value-based segmentation
Seasonal adjustments

Competitor Analysis

We analyse your competitors to identify market opportunities and adjust your pricing and promotion strategies so you stand out.

Price benchmarking
Offer analysis
Differentiating strategies

E-commerce Integration

We integrate your Shopping campaigns with your e-commerce platform (Shopify, WooCommerce, PrestaShop, Magento) for efficient management.

Automatic synchronisation
Inventory updates
Conversion tracking

Our Work Process

A proven methodology to maximise the performance of your Google Shopping campaigns

Audit and Analysis

We analyse your product catalogue, your target market and your competitors to develop a tailored strategy.

Merchant Center Setup

We set up or optimise your Google Merchant Center account and make sure it complies with all of Google's policies.

Product Feed Optimisation

We create and optimise your product feed with titles, descriptions and images that maximise visibility and conversions.

Campaign Creation

We build Shopping campaigns structured around your categories, margins and specific commercial goals.

Monitoring and Optimisation

We continuously monitor performance and make adjustments to improve ROI and maximise sales.

Reporting and Analysis

We provide detailed reports with key metrics and recommendations so your results keep improving.

Why Choose Our Services?

Discover the advantages of working with Google Shopping experts

Greater Product Visibility

Your products will appear in Google search results, Google Shopping and Google's partner network, significantly increasing your reach.

More Qualified Traffic

We attract users who are already searching for products like yours and are ready to buy, which significantly raises your conversion rate.

Improved ROI

We continuously optimise your campaigns to maximise return on investment and reduce cost per acquisition, making every euro invested more profitable.

Detailed Data and Reports

We provide transparent reports with key metrics so you can see how your campaigns perform and make data-driven decisions.

Tailored Strategies

We develop strategies adapted to your business, products and specific commercial goals, making sure every campaign is optimised for your particular case.

Scalability

Our strategies adapt to the growth of your business, allowing you to scale your campaigns efficiently as your company grows.

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Boost Your Sales with Google Shopping

Our team of experts is ready to help you maximise the performance of your product campaigns.

Frequently Asked Questions

Answers to the most common questions about Google Shopping

Google Shopping focuses on showing products with images, prices and seller details directly in search results, whereas traditional Google Ads shows text ads. Shopping is ideal for e-commerce because it lets users see the product before clicking, which generates more qualified traffic and higher conversion rates.

First results can appear within 1-2 weeks, but full optimisation of a Google Shopping campaign usually takes 2-3 months. During this time we gather data, adjust strategies and refine the product feed to maximise performance. Results vary depending on the sector, the competition and the quality of the product feed.

The recommended minimum budget depends on the sector and the competition, but we generally recommend starting with at least €300-500 per month to get meaningful data. For stores with many products or in competitive sectors, an initial budget of €1,000-1,500 per month may be better suited to generating a relevant sales volume.

Both types have their advantages. Standard campaigns offer more control and transparency, letting you adjust bids by product or category. Smart Shopping (now part of Performance Max) uses automation and AI to optimise campaigns and show ads across multiple Google networks. We generally recommend starting with standard campaigns to gather data and then testing Performance Max to scale results.

To improve ROAS (Return on Ad Spend), we recommend: 1) Continuously optimising the product feed with relevant titles and descriptions, 2) Segmenting campaigns by category and profitability, 3) Adjusting bids according to each product's performance, 4) Using remarketing lists to re-engage interested users, 5) Bidding more aggressively on products with better margins, and 6) Analysing and removing low-performing products.

Related Keywords

Relevant terms for Google Shopping services

Spanish

google shopping optimisation

English

google shopping product campaigns product feed google shopping optimisation product ads google merchant center shopping ads shopping campaigns ecommerce online sales product advertising performance max smart shopping feed optimisation

Articles about Google Shopping

Resources and guides to optimise your product campaigns

Complete Guide to Optimising Your Product Feed in Google Shopping

Product feed optimisation is fundamental to the success of your Google Shopping campaigns. A well-structured, optimised feed can significantly improve the visibility of your products and increase conversions.

What is a product feed?

A product feed is a file containing all the information about the products in your online store. This file is uploaded to Google Merchant Center and used to create your Shopping ads.

Key elements for optimising your feed

Optimised titles: Include relevant keywords, main features and the product brand. Titles should be descriptive and appealing, with a maximum of 150 characters.
Detailed descriptions: Provide complete descriptions covering features, benefits and uses of the product. Use natural language and avoid keyword stuffing.
High-quality images: Use professional images that clearly show the product from different angles. Make sure they meet Google's requirements (white background, suitable format).
Correct categorisation: Assign each product to the most specific Google category to improve relevance in searches.
Availability information: Keep stock information up to date to avoid showing out-of-stock products.
Competitive pricing: Monitor and adjust your prices regularly to stay competitive in the market.

Common mistakes to avoid

Some frequent mistakes include generic titles, incomplete descriptions, low-quality images, outdated information and a lack of product-specific attributes.

Tools to optimise your feed

There are various tools that can help you optimise your product feed, such as DataFeedWatch, Feedonomics or even plugins specific to your e-commerce platform. Continuous optimisation of your product feed is essential to maximise the performance of your Google Shopping campaigns and achieve a better return on investment.

Advanced Strategies for Google Shopping Campaigns in 2023

Google Shopping campaigns have evolved significantly in recent years. To stay competitive in 2023, you need to implement advanced strategies that maximise performance and ROI.

Real work